FROM OUR BLOG

Woman business writing at desk.

The Language of Leadership – Using Rhetoric for Effective Speechwriting

Barack Obama’s success in the 2008 US presidential election showed us the power and relevance of well crafted and delivered speeches. One of the ‘secrets’ of Obama’s speaking success is his use of rhetoric. Although the term has taken on negative connotations to mean insincere and pompous language, rhetoric can be used to enhance a speaker’s credibility and make their messages more memorable.
Woman business writing at desk.

Is Ineffective Graphic Design Diluting Your Copywriting?

A copywriter can spend hours creating a message that captures the essence of your business and persuades readers to enquire or buy. But even the best brochure or website copy can negated by ineffective graphic design. An example is reverse type. If you’re unfamiliar with the term, reverse type is when light coloured text is used on a dark background – for example, white text on a black background.
Woman business writing at desk.

Editing Tips to Improve Your Business Writing

Editing is an essential step in developing effective business documents. Besides correcting grammatical, spelling and punctuation errors, editing can make your writing easier to understand and more persuasive. Here are a few simple editing tips that can help you make your business writing more clear and effective.
Woman business writing at desk.

Why Writing a Business Plan is Critical for Success

A business plan is critical to achieving consistent growth in any organisation. Unfortunately, most small to medium businesses don’t have a business plan. Even if they do have a business plan it usually isn’t up to date and it isn’t clearly communicated to the staff, on whose shoulders the successful execution of the business plan rests.
Woman business writing at desk.

Editing and Proofreading: Bulleted Lists

What’s the recommended format for dot point series (also called bullet lists and bulleted lists)? We gave our Better Business Writing presentation at a non-profit organisation last week. The writers in the audience had questions about the correct way to structure bulleted lists (these are also called dot point series and bullet lists). This is an important editing and proofreading issue that comes up many forms of business writing.
Beautiful freelancer providing freelance copywriting from her desk.

Freelance Copywriting – What’s a Fair Price?

What is a Fair Price for Freelance Copywriting? Business people are often unsure of what they should pay for copywriting services provided by freelance copywriters. Copywriters new to freelancing might not know what they should charge for their copywriting services. This article looks at the issues businesses face when they need freelance copywriting services. It will also help freelance copywriters charge fair and competitive rates for their copywriting.
Woman business writing at desk.

What Many Advertising Agencies Don’t Know About Copywriting (continued)

We sparked some debate in our last copywriting blog post ─ What Many Advertising Agencies Don’t Know About Copywriting. We feel it’s good to have some controversy about copywriting and we’re replying to the comment.
Woman business writing at desk.

What Many Advertising Agencies Don’t Know About Copywriting

One of the basic rules of good copywriting is to speak to your readers. A simple copywriting technique that helps you speak to your readers is to use the word ‘you’ in your copy. Grammatically speaking, this is called ‘second person’. If you don’t remember your grammar terms from school, ‘I’ and ‘we’ are first person pronouns, and ‘he’, ‘she’ and ‘they’ are third person pronouns.
Woman business writing at desk.

Public Speaking Tips from a Champion

David Brooks, the 1990 World Champion of Public Speaking has taught over 10,000 business people to communicate with humour, style and substance. In 2006, he spoke Toastmasters conventions in Australia and offered the following seven basic tips for memorable and effective speaking.
Man at his desk offering freelance business writing.

Freelance Business Writing — What’s a Fair Price for Freelance Business Writing?

Business people are often unsure of what they should pay for business writing services provided by freelance business writers. Business writers who are new to freelancing often don’t know what they should charge for their business writing services. This article looks at the issues businesses face when they need business writing services. It will also help freelance business writers charge fair and competitive rates for their business writing.
Woman business writing at desk.

How to Improve the Readability of Your Business Writing with Flesch Reading Ease Scores

A quick and simple way to improve your business writing is to measure its readability. Measuring your business writing might sound strange, but it is an objective way to analyse your business writing.
Woman business writing at desk.

Simple Tips to Improve Your Business Writing

Many people believe business writing is a frustrating task that should be avoided. But good business writing is important for building and maintaining your company’s image. The following tips will help you achieve clearer and more effective business writing.