Entries by Michael

Freelance Copywriting – What’s a Fair Price?

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What is a Fair Price for Freelance Copywriting?
Business people are often unsure of what they should pay for copywriting services provided by freelance copywriters.
Copywriters new to freelancing might not know what they should charge for their copywriting services.

This article looks at the issues businesses face when they need freelance copywriting services. It will also help freelance copywriters charge fair and competitive rates for their copywriting.

What Many Advertising Agencies Don’t Know About Copywriting

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One of the basic rules of good copywriting is to speak to your readers. A simple copywriting technique that helps you speak to your readers is to use the word ‘you’ in your copy. Grammatically speaking, this is called ‘second person’. If you don’t remember your grammar terms from school, ‘I’ and ‘we’ are first person pronouns, and ‘he’, ‘she’ and ‘they’ are third person pronouns.

Public Speaking Tips from a Champion

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David Brooks, the 1990 World Champion of Public Speaking has taught over 10,000 business people to communicate with humour, style and substance. In 2006, he spoke Toastmasters conventions in Australia and offered the following seven basic tips for memorable and effective speaking.

Freelance Business Writing — What’s a Fair Price for Freelance Business Writing?

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Business people are often unsure of what they should pay for business writing services provided by freelance business writers.

Business writers who are new to freelancing often don’t know what they should charge for their business writing services.

This article looks at the issues businesses face when they need business writing services. It will also help freelance business writers charge fair and competitive rates for their business writing.

Simple Tips to Improve Your Business Writing

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Many people believe business writing is a frustrating task that should be avoided. But good business writing is important for building and maintaining your company’s image. The following tips will help you achieve clearer and more effective business writing.

Copywriting Basics – Aim for a Short Average Sentence Length

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A basic copywriting rule is to keep a short average sentence length. This concept might sound silly for copywriting, but it’s based on the fact that long sentences are more difficult to read and comprehend. Readers are turned off by complicated writing, so they might not read your copywriting if it has long and complex sentences.