FROM OUR BLOG

Should You Use Abbreviations in Your Content Writing?

June 20, 2016

Showing a woman with sunscreen. This connects to the figures of speech in the slip, slop, slap campaign.

‘Slip, Slop, Slap’: How to Use Figures of Speech for More Persuasive Writing

January 20, 2016

Launched in 1981, one of Australia’s most successful…

Editing Government Documents and Publications in Australia

January 18, 2016

Title Case, Sentence Case or All Capitals — Which Should You Use?

July 14, 2015

First, if you are not familiar with these terms: Title case,…

Writing email. Laptop computer and letterbox on top, highlighting email writing.

Writing Email to Connect and Communicate Clearly

July 11, 2015

Writing email is one of the most common activities in the business…

Shows a young man doing business writing at a laptop computer.

Business Writing Tips – 10 Ways to Improve Your Business Writing

June 12, 2015

Shows a speaker at the front of an audience. Event promotion is an important part of organising a successful event.

Writing an Event Promotion that Gets Results

April 4, 2015

Are you organising a business event and want to get as many people to it as possible. Writing an effective invitation is the key to filling the room to make the event a success. Here are a few tips to make the invitation – whether it will be an email or hard copy – an effective marketing tool to get more event bookings.

Image of the word annual report, reflecting the idea of annual report editing.

Annual Report Editing – Tips for Editing Annual Reports

March 14, 2015

An annual report is an important publication for communicating with shareholders, potential investors and the media. From our experience editing and proofreading annual reports since 2004, we have come up with a list of points to keep in mind that will improve the image of the company and effectiveness of the report.

Writing a Company Newsletter to Connect with Your Customers and Build Credibility

March 10, 2015

Writing a company newsletter and distributing it to you clients and prospects will bring your business many benefits. By writing a newsletter, you will keep them informed about company developments, such as new products and services, and offers. A newsletter will help you maintain regular contact and remind clients about your company at an affordable cost. Writing a newsletter will also build your company’s credibility by showing expertise about your industry.

Writing Speeches Using Similes, Metaphors and Analogies for Greater Impact

February 24, 2015

Using the right words and phrases in your speeches and presentations can help you make a bigger impact and be remembered. Similes, metaphors and analogies are three figures of speech that you can use to inform, influence and inspire your audiences. You can also use them in your marketing copy and business documents.

Why Write Your Speech and Not Improvise?

February 10, 2015

When asked in advance to speak or make a presentation at an event, an easy way out is to improvise. This might include having a general idea of what to say, creating an outline and then practising the speech a few times. It can work for an experienced and confident speaker, but usually the result would be much better if the speaker had taken the time to write out the words for their speech.

Five Steps to Writing and Designing a Great Brochure

October 10, 2014

All businesses need a brochure of some form to promote products or services. It’s important that this brochure hits the mark in its message. In order to ensure your message is the right one for your target audience, you first need to identify what your mark is.