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Content Writing
Showing a woman with sunscreen. This connects to the figures of speech in the slip, slop, slap campaign.

'Slip, Slop, Slap': How to Use Figures of Speech for More Persuasive Writing

  Launched in 1981, one of Australia’s most successful…
editing government documents
Lectern with speeches on it.

Title Case, Sentence Case or All Capitals — Which Should You Use?

First, if you are not familiar with these terms: Title case,…
Lectern with speeches on it.
Writing email. Laptop computer and letterbox on top, highlighting email writing.

Writing Email to Connect and Communicate Clearly

Writing email is one of the most common activities in the business…
Shows a young man doing business writing at a laptop computer.
Shows a speaker at the front of an audience. Event promotion is an important part of organising a successful event.

Writing an Event Promotion that Gets Results

Are you organising a business event and want to get as many people to it as possible. Writing an effective invitation is the key to filling the room to make the event a success. Here are a few tips to make the invitation – whether it will be an email or hard copy – an effective marketing tool to get more event bookings.
Image of the word annual report, reflecting the idea of annual report editing.

Annual Report Editing – Tips for Editing Annual Reports

An annual report is an important publication for communicating with shareholders, potential investors and the media. From our experience editing and proofreading annual reports since 2004, we have come up with a list of points to keep in mind that will improve the image of the company and effectiveness of the report.
Shows a company newsletter on a tablet device. Writing a company newsletter can boost your company's image.

Writing a Company Newsletter to Connect with Your Customers and Build Credibility

Writing a company newsletter and distributing it to you clients and prospects will bring your business many benefits. By writing a newsletter, you will keep them informed about company developments, such as new products and services, and offers. A newsletter will help you maintain regular contact and remind clients about your company at an affordable cost. Writing a newsletter will also build your company’s credibility by showing expertise about your industry.
Lectern with speeches on it.

Writing Speeches Using Similes, Metaphors and Analogies for Greater Impact

Using the right words and phrases in your speeches and presentations can help you make a bigger impact and be remembered. Similes, metaphors and analogies are three figures of speech that you can use to inform, influence and inspire your audiences. You can also use them in your marketing copy and business documents.