FROM OUR BLOG

Your brochure can be one of the most effective tools in your marketing tool kit. So before writing your brochure it’s critical to make strategic choices about what you put in it so that it differentiates your products or services for your market and against your competition. The most important criteria when writing your brochure content is that it says what your target market wants to know, rather than all you want to tell them about how great you are. So you need to understand “What is the information your target customers want to know so they can make a decision?”

If you  plan to sell your products and services in the United…

Proofreading involves much more than checking and correcting grammar, spelling and punctuation. Creating consistency within one document or several is an important part of proofreading. Let’s look at how documents might lack consistency and what we can do overcome this issues.

You can spend hours on your business writing, but this investment of time will generate greater results if you take the next step: editing your business documents. Document editing requires more than finding and correcting errors in spelling, grammar and punctuation. The following tips will help you go beyond the basics when document editing.

Speech Writing Tip Number 1 — Create a Clear and Simple Message Before you begin your speech writing project, define your message and stick to it. Don’t try to make too many points during your speech. Attempting to cover too much ground in a short time will confuse your audience. If you are speaking for ten minutes, for example, you will have enough time to convey one message. Summarise this message in one sentence and keep it in front of your while writing the speech

When you are speaking to persuade an audience — whether to buy a product or service, win the over to your way of thinking, or influence their beliefs about your organisation — there are many speech writing tools you can use to bolster your case. These include facts, statistics, stories and quotations. They all bring an external element that supports your proposition — it’s not only you who is saying this, but another person. Generally, the person you quote should be a respected authority in their field.

Copywriting is not normally a term associated with psychology. But there is no doubt about it, copywriting is a powerful means to motivate and shape consumer mind sets. In this blog, we look at how you can leverage copywriting to activate readers’ unseen motivators. Getting them to think, buy and act upon your word.

Motivational speeches and articles persuade your audience or readers to take particular course of action or adopt a behaviour, usually in the area of personal development and performance. When writing a motivational speech or article, stories can be powerful tools that make your message more credible and memorable for several reasons.

You might have seen the television programs showing extremely cluttered homes that are a result of hoarding. In a similar way, business writing can be full of clutter. Clichés, jargon, complicated words and phrases, and unnecessary words will muddle your business writing and make it difficult to read.