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Website Copywriter Melbourne

Copywriting Basics - Aim for a Short Average Sentence Length

A basic copywriting rule is to keep a short average sentence length. This concept might sound silly for copywriting, but it’s based on the fact that long sentences are more difficult to read and comprehend. Readers are turned off by complicated writing, so they might not read your copywriting if it has long and complex sentences.
Website Copywriter Melbourne

Copywriting Basics — Use Simple Words

One of the first rules of copywriting is to keep it simple. When copywriting for any format you need to keep in mind that people don’t like reading long or complicated copy.
Website Copywriter Melbourne

Writing a Business Case Study that Builds Your Credibility

Writing a business case study about your products or services…
Website Copywriter Melbourne
Website Copywriter Melbourne

Blog On Copywriting

This blog covers copywriting, speech writing, business writing, editing and proofreading. In this post we introduce copywriting. In future posts, we'll define copywriting and give you tips for more effective copywriting.