Melbourne-based Copywriting Services Available Australia-wide
“If it doesn’t sell, it isn’t creative.” – David Ogilvy
Known to many as the ‘father of advertising’, and responsible for some truly exceptional examples including the entire VW Beetle print campaign, David Ogilvy most certainly knew what he was talking about.
From website content writer to print copywriter and beyond
Do you sincerely believe that your current web content or other forms of copywriting generates enough enquiries and sales? Referring to the wise words of the late Mr. Ogilvy, it may be lacking in creativity. Whether it’s a brochure or sales letter, a website, or anywhere else content is found, a specialist content writer at Word Nerds can help.
Our mission is to make your organisation more successful by getting the right message to your market. Appeal to the emotions and reason of your customers while keeping their attention — whether they’re browsing your website or reading your brochure — with creative content.
In The Elements of Copywriting , expert copywriter Robert Bly explains that effective advertising copy must:
- stress benefits
- focus on the customer
- differentiate your product or service
- prove its case
- establish credibility
- build value
- close with a call to action.
We incorporate all of these elements to write copy that grabs attention, communicates benefits and persuades potential customers to take the next step. Before we begin writing, we learn about your business by asking in-depth questions and researching to uncover the benefits of your product or service.
A writer to suit all manners of marketing materials
We are able to offer an extensive list of services, as our copywriters have a wealth of experience across a wide range of formats, including:
- Sales letters
- Product reviews
- Direct mail items
- Print advertisements.
If you require a more subtle approach, such as for branding or public relations, we also offer our services for a range of styles and formats, such as:
- Company profiles
- Media releases
- Annual reports
- Case studies
- Trade publication articles.
To guarantee your satisfaction when you choose us as your copywriter, we include two rounds of revisions in our project-based quotations.
Speak with us today
Get in contact by calling 1300 731 955 or sending us an enquiry online to learn how we can help you with your copywriting challenges. While we’re based in Melbourne, we proudly serve clients all over Australia.
You can always learn more about our approach by visiting our Copywriting Blog.