FROM OUR BLOG

A basic copywriting rule is to keep a short average sentence length. This concept might sound silly for copywriting, but it’s based on the fact that long sentences are more difficult to read and comprehend. Readers are turned off by complicated writing, so they might not read your copywriting if it has long and complex sentences.

One of the first rules of copywriting is to keep it simple. When copywriting for any format you need to keep in mind that people don’t like reading long or complicated copy.