Launched in 1981, one of Australia’s most successful advertising campaigns has changed people’s attitudes towards sun exposure and reduced the two most common forms of skin cancer. The slogan Slip, Slop, Slap was at the centre of the campaign, promoting safety in the sun by slipping on a shirt, slopping on some sunscreen and […]
First, if you are not familiar with these terms: Title case, or title style, is when you capitalise each word, except for conjunctions, prepositions and articles. For example, the article title above is in title case. Sentence case, or sentence style, is when you capitalise only the first word. For example, Should you use title […]
Writing email is one of the most common activities in the business environment. Yet too many emails fail to connect and communicate the writer’s desired message. Here are a few tips on writing email to ensure that your messages make an impact and get the results you want. Have a clear subject and subject line […]
Are you organising a business event and want to get as many people to it as possible. Writing an effective invitation is the key to filling the room to make the event a success. Here are a few tips to make the invitation – whether it will be an email or hard copy – an effective marketing tool to get more event bookings.
An annual report is an important publication for communicating with shareholders, potential investors and the media. From our experience editing and proofreading annual reports since 2004, we have come up with a list of points to keep in mind that will improve the image of the company and effectiveness of the report.
Writing a company newsletter and distributing it to you clients and prospects will bring your business many benefits. By writing a newsletter, you will keep them informed about company developments, such as new products and services, and offers. A newsletter will help you maintain regular contact and remind clients about your company at an affordable cost. Writing a newsletter will also build your company’s credibility by showing expertise about your industry.
Using the right words and phrases in your speeches and presentations can help you make a bigger impact and be remembered. Similes, metaphors and analogies are three figures of speech that you can use to inform, influence and inspire your audiences. You can also use them in your marketing copy and business documents.
When asked in advance to speak or make a presentation at an event, an easy way out is to improvise. This might include having a general idea of what to say, creating an outline and then practising the speech a few times. It can work for an experienced and confident speaker, but usually the result would be much better if the speaker had taken the time to write out the words for their speech.