All businesses need a brochure of some form to promote products or services. It’s important that this brochure hits the mark in its message. In order to ensure your message is the right one for your target audience, you first need to identify what your mark is.
Your brochure can be one of the most effective tools in your marketing tool kit. So before writing your brochure it’s critical to make strategic choices about what you put in it so that it differentiates your products or services for your market and against your competition.
The most important criteria when writing your brochure content is that it says what your target market wants to know, rather than all you want to tell them about how great you are. So you need to understand “What is the information your target customers want to know so they can make a decision?”
If you plan to sell your products and services in the United States, editing your writing to adapt to the local language is essential. Bear in mind that Australian writing is not always clear to readers in the United States. For example, a few years ago we adapted a brochure for an Australian software company that […]
Whether you want to write speeches for yourself or become a freelance speech writer, here are a few options that have helped me develop my skills to become a professional speech writer. These steps prepared me to become a freelance speech writer and assist hundreds of professionals, business executives and government leaders with their speech writing needs.
Proofreading involves much more than checking and correcting grammar, spelling and punctuation. Creating consistency within one document or several is an important part of proofreading. Let’s look at how documents might lack consistency and what we can do overcome this issues.
Adding humour to a speech or presentation is a great way to build rapport with your audience. One common piece of bad advice is to tell a joke at the beginning of the speech to “loosen up the audience”. This approach is made more ineffective when the joke has nothing to do with the topic of the speech or the purpose of the event. Also, not everyone is good at telling jokes. Some people enjoy telling jokes to their family and friends, and can make them laugh, while others fall flat in their attempts.
You can spend hours on your business writing, but this investment of time will generate greater results if you take the next step: editing your business documents.
Document editing requires more than finding and correcting errors in spelling, grammar and punctuation. The following tips will help you go beyond the basics when document editing.
Speech Writing Tip Number 1 — Create a Clear and Simple Message
Before you begin your speech writing project, define your message and stick to it. Don’t try to make too many points during your speech. Attempting to cover too much ground in a short time will confuse your audience. If you are speaking for ten minutes, for example, you will have enough time to convey one message. Summarise this message in one sentence and keep it in front of your while writing the speech
When you are speaking to persuade an audience — whether to buy a product or service, win the over to your way of thinking, or influence their beliefs about your organisation — there are many speech writing tools you can use to bolster your case. These include facts, statistics, stories and quotations. They all bring an external element that supports your proposition — it’s not only you who is saying this, but another person. Generally, the person you quote should be a respected authority in their field.
Copywriting is not normally a term associated with psychology. But there is no doubt about it, copywriting is a powerful means to motivate and shape consumer mind sets. In this blog, we look at how you can leverage copywriting to activate readers’ unseen motivators. Getting them to think, buy and act upon your word.