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Business women at her computer working on some persuasive writing.
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Content Writing
Showing a woman with sunscreen. This connects to the figures of speech in the slip, slop, slap campaign.

‘Slip, Slop, Slap’: How to Use Figures of Speech for More Persuasive Writing

  Launched in 1981, one of Australia’s most successful…
editing government documents
Shows a speaker at the front of an audience. Event promotion is an important part of organising a successful event.

Title Case, Sentence Case or All Capitals — Which Should You Use?

First, if you are not familiar with these terms: Title case,…
Shows a speaker at the front of an audience. Event promotion is an important part of organising a successful event.
Writing email. Laptop computer and letterbox on top, highlighting email writing.

Writing Email to Connect and Communicate Clearly

Writing email is one of the most common activities in the business…
Shows a young man doing business writing at a laptop computer.
Shows a speaker at the front of an audience. Event promotion is an important part of organising a successful event.

Writing an Event Promotion that Gets Results

Are you organising a business event and want to get as many people to it as possible. Writing an effective invitation is the key to filling the room to make the event a success. Here are a few tips to make the invitation – whether it will be an email or hard copy – an effective marketing tool to get more event bookings.